IDCL: Digital Marketing Certificate Exam

คำอธิบาย

ตัวอย่างข้อสอบด้านล่างนี้เป็นเพียงแนวข้อสอบของ ICDL Digital Marketing Certificate เท่านั้น ซึ่งอาจไม่ปรากฏในข้อสอบจริง

ตัวอย่างข้อสอบมีจำนวน 30 ข้อ ระบบจะทำการสุ่มตัวอย่างข้อสอบเพื่อให้ทดลองทำ

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Which one of the following best describes the term digital marketing?

Which one of the following is an example of content marketing?

You are describing the advantages of digital marketing to your business partner. Which one of the following is an advantage of using digital marketing over traditional marketing techniques?

You are developing a digital marketing strategy for a smartphone retail store in Spain. Which one of the following is NOT likely to be included in your digital marketing strategy?

Which one of the following types of content would you typically use to drive online traffic and enhance engagement?

Which one of the following best describes a blog?

Which one of the following is one of the first steps to take when creating your online presence?

Which one of the following is a website authoring and administration system?

Where would you click in the image below to access a page that lists all of the webpages on the website?

Which one of the following best describes the term performance optimisation?

Which one of the following is a way of promoting a website?

Which one of the following terms describes a significant word or phrase used to find information when searching online?

You are planning a new social media marketing campaign for a wedding photography business. Which one of the following social media platforms is the most suitable for sharing photographs?

You have been asked to manage a social media marketing campaign. Which one of the following is NOT a part of the process?

Which one of the following best describes the term tag when used on social media sites?

Which one of the following best describes the term social media management service?

Where would you click in the image below to schedule the draft post?

You want to modify a long link to your website so you can post it on a social media site that limits the number of characters in a post. Which one of the following online services would you use to modify the long link?

Which one of the following types of content does NOT typically contribute to the success of a viral promotional campaign?

A customer has posted a complaint on social media that raises valid concerns about a service your business has provided. Which one of the following outlines best practice when dealing with complaints on social media?

Which one of the following best describes the term call to action?

Which one of the following is an example of an online advertising platform?

Which one of the following type of advertisement is shown in the image below?

Which one of the following would you manage using the online platform MailChimp?

Which one of the following best describes the term opt-out?

Which one of the following should you implement as part of a mobile advertising campaign for a school supplies website?

Which one of the following best describes an important reason for attracting good quality web traffic?

Which one of the following best describes the term unique visitors?

Which one of the following terms is used to describe the process of analysing visitor behaviour to a social media account?

Which one of the following best describes the e-mail analytics term total subscribers?

Thank You

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